Apple delays launch of Apple Intelligence in China due to regulation
Apple is in negotiations with Chinese startup DeepSeek and other technology companies to integrate artificial intelligence (AI) into its devices in China, according to sources close to the matter. The move comes amid the delayed launch of Apple Intelligence in the country, which faces local regulatory requirements.
Apple's decision to seek local partnerships aims to circumvent the absence of AI models approved by the Chinese government, such as ChatGPT, which is blocked in the country. DeepSeek, known for its advanced language models, emerges as a viable alternative to offer generative AI functionalities to Chinese users.
Impact of Chinese regulation on the AI market
China has a strict regulatory environment for emerging technologies, especially those involving user data and artificial intelligence. Foreign companies need specific approvals to operate in the sector, which has led Apple to seek local solutions.
"Apple must comply with Chinese laws to offer AI on its devices, and partnering with local companies is a common strategy," explained an industry analyst. The company has faced similar challenges with other services, such as iCloud and maps, which are operated by Chinese partners.
Next steps
Negotiations with DeepSeek are still in early stages, and there is no forecast for the launch of Apple Intelligence in China. Apple is also evaluating partnerships with other AI companies in the country, such as Baidu and Alibaba, to ensure regulatory compliance.
Meanwhile, Chinese consumers remain without access to generative AI features on iPhones, which could impact Apple's competitiveness in the smartphone market, where it already faces strong competition from local brands like Huawei and Xiaomi.
Global context
In other markets, Apple Intelligence is powered by ChatGPT, from OpenAI, and by Apple's own models. The decision to use local partners in China reflects the global fragmentation of AI services, where regulations and trade barriers require regional adaptations.
Apple has not officially commented on the negotiations, but sources indicate that the company is committed to offering AI in accordance with each country's laws.